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The Evolution of Gruppo JOE & Polar Joe Protein Coffee...how did it all start anyway?

The Evolution of Gruppo JOE & Polar Joe Protein Coffee...how did it all start anyway?

It all started with the very best protein available back in 2008 - Fonterra's (biggest dairy producers in the world) exceptional whey protein isolate. We started using this protein to best support Canada's most elite athletes through a partnership with the Canadian Sport Centre - Pacific which became the Canadian Sport Institute - Pacific shortly after. CSI-Pacific was looking for the very best protein to support the high performance, high volume athletes competing on the world stage in Rowing, Rugby, Swimming, Triathlon, Athletics and Alpine sports. The protein to this day is the most pure, highest leucine content and lowest...  [Read more]

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FuelFinder™ Simple. Smart. Fuel. Forward.

BURST – Sip 15-30 minutes prior to your high intensity session and continue drinking throughout to optimize your workout. Formerly 'Jet Fuel,' Gruppo's BURST is high in dextrose to provide...
POWER – Sip 15-30 minutes prior to your high intensity session and continue drinking throughout to optimize your performance. Now available in convenient single serving packs, too! Gruppo's POWER...
X-CITE – Sip 15-30 minutes prior to your high intensity session and continue drinking throughout to optimize your performance. Gruppo's X-CITE contains electrolytes, BCAAs and protein to ensure you...
RUN – Drink freely while running to stay hydrated, fuelled, and to maintain electrolyte balance. Gruppo's RUN is packed with electrolytes and carbs from 3 sources designed for...
ICE – Drink freely while on the ice to get real energy and optimize your play. Gruppo's ICE consists of a blend of carbs, with added protein, BCAA's and...
RIDE – Drink freely while on the bike to stay energized, hydrated, satiated and to retain electrolyte balance. Gruppo's RIDE consists of a blend of carbs and protein...
REPAIR – Drink within 30 minutes of workout to support full recovery and prevent muscle fatigue. Gruppo's REPAIR consists of a 4:1 ratio of carbs to protein -...
RESCUE – Drink within 30 minutes of workout to support full recovery and prevent muscle fatigue. Gruppo's RESCUE consists of a 2:1 ratio of carbs to protein - perfectly...
RAW – Easily mix with water or use in your favourite smoothie to boost your protein intake. Gruppo's RAW is the gold standard for protein - it consists...
GAINZ – Drink before bed to maximize muscle growth throughout the sleep cycle. Gruppo's GAINZ consists of a blend of protein from whey protein isolate and slow digesting micellar...
REVIVE – Drink before bed to promote muscle health throughout the sleep cycle. Gruppo's REVIVE consists of a blend of protein from whey protein isolate and slow digesting micellar...
JOE – Many of our customers use this as a recovery drink. The fully functional iced coffee cold brew that will power your morning meeting, afternoon spin, or...
PRO – One of twelve Gruppo PRO base mixes is recommended specifically for you — based on a few important questions above — then personalized to meet your needs...
RAW - Plant – Easily mix with water or use in your favourite smoothie to boost your protein intake. Gruppo's DeepLeaf™ plant-based protein is the gold standard for plant-based proteins....