Olympic rower and founder of Daylilie, Jennifer Casson, sits down with our founder Darcy Haggith to explore the journey from a handshake at a Christmas party to building one of Canada’s most trusted high-performance nutrition brands."Darcy brings a rare blend of deep technical knowledge, lived experience as an endurance athlete, and unwavering integrity. His insight into why high-quality, well-sourced protein truly matters — for athletes and everyday people alike — will shift how you think about nutrition and longevity. He shares the real moments behind building a brand with values, scaling with purpose, and staying rooted in community, sustainability, and...  [Read more]

Recently, with the desire for many Canadians to buy Canadian products, we have received numerous inquiries about how we compare to Skratch Labs - Hydration Sport Drink Mix. There is no question that Skratch does a great job. Here is how we compare: Of course, when you look at the price per serving, Gruppo appears to be quite a bit more expensive. Skratch uses simple sugars exclusively in the form of cane sugar and dextrose. However, the science is clear that the optimal fuel is a blend of both simple carbohydrates and larger more complex carbohydrates that utilize different transport mechanisms....  [Read more]

It all started with the very best protein available back in 2008 - Fonterra's (biggest dairy producers in the world) exceptional whey protein isolate. We started using this protein to best support Canada's most elite athletes through a partnership with the Canadian Sport Centre - Pacific which became the Canadian Sport Institute - Pacific shortly after. CSI-Pacific was looking for the very best protein to support the high performance, high volume athletes competing on the world stage in Rowing, Rugby, Swimming, Triathlon, Athletics and Alpine sports. The protein to this day is the most pure, highest leucine content and lowest...  [Read more]

New partnership will fuel Canadian hockey players across the country Field Hockey Canada is proud to announce a new partnership with Gruppo Nutrition, a leading Canadian nutrition company. This collaboration will provide support across all levels of field hockey, including access to nutritional products for our national team athletes and discount codes for the entire hockey community.  Committed to delivering products grounded in the latest sports science research, Gruppo Nutrition ensures their sports nutrition and everyday protein drinks use premium ingredients, devoid of artificial colours, sweeteners, and preservatives. Every product in the Elite category undergoes rigorous testing for substances prohibited...  [Read more]

Over a hand shake at a Christmas party in 1999 and maybe a couple of beers with a buddy Colin, I decided to commit to a marathon the following spring. The next day, I went online and found an 18-week marathon training plan by marathon guru - Hal Higdon. In preparation for the program, I decided to, well go for the run - I was so excited. I told my wife, Bren, I was going and left with a huge smile on my face. I returned home 5 minutes later, broken, humbled and a bit embarrassed. When I entered the...  [Read more]