Gruppo Nutrition Introduces DeepLeaf™ Plant-Protein

Windsor, Ontario (08/11/2023) - Gruppo Nutrition has introduced DeepLeaf™-brand plant-based protein into their popular RAW and PRO sports nutrition products as well as their protein-coffee cold brew company, Polar Joe.

Developed in-house as part of an innovation project supported by Protein Industries Canada and in collaboration with Enhanced Medical Nutrition, DeepLeaf has a protein digestibility-corrected amino acid score (PDCAAS) of 1, the same level as a high quality whey protein isolate.

"We are beyond thrilled to add DeepLeaf protein to our array of products," said Gruppo founder and president, Darcy Haggith. "Over the past few years, we've worked diligently to adapt to a market that is both protein and quality conscious. For plant protein we wanted to develop a solution that would meet the high expectations of consumers and set a gold standard for plant protein in sports nutrition."

According to Haggith, DeepLeaf™ plant-protein is superior to many plant-based proteins in both texture and taste, eliminating the chalky and gritty characteristics often associated with many plant protein products. DeepLeaf is also formulated to mix easily into smoothies and other foods to help supplement daily protein goals. DeepLeaf comes in a variety of flavours including Cookies & Cream, Vanilla, and Flavourless.

"Rolling out DeepLeaf in both RAW and Polar Joe Cold Brew is just the beginning," added Haggith. "This is a really special product that will be integral to our overall growth as a company."

For additional information on DeepLeaf plant-based protein, please visit or email