Gruppo Featured for Supporting Top-Tier Athletes
Gruppo Sports Nutrition CEO, Darcy Haggith, was featured — along with Eighty-Eight Brewing Co., Sober Carpenter, and Marathon Surfaces, among others — in a Canadian Press article about small business support for top-tier Canadian athletes headed to compete this summer.
From Canadian Press: "Their budgets often aren't as big as the household names that can afford to blanket broadcasts, but they can target their marketing efforts to a more local or specialized audience.
While they often pay athletes to post on social media about their company or use their merchandise or services, other arrangements hand Olympians equity in the business or free product."
To read full article with quote from Gruppo CEO, Darcy Haggith, click here.
